A current product launch by Issue Bikes has sparked controversy inside the biking group, as its newly introduced “OSTRO VAM Scarab” has drawn criticism for its title and branding.
In response, Scarab Cycles has despatched a stop and desist letter to Issue Bikes relating to the usage of the Scarab title and brand in reference to this bike mannequin.
Based over six years in the past, Scarab Cycles has constructed a fame for producing meticulously handcrafted bicycles from its manufacturing unit in Colombia.
The model is well known for its daring, vibrant designs and deal with high-end craftsmanship. Its title and brand are trademarked in Colombia, making them a legally protected and recognizable a part of the corporate’s id. Nonetheless, this doesn’t seem to use globally.
Scarab CYcles Delft Chiva
(Picture credit score: Tyler Boucher)
Check out the brand new Issue Bikes OSTRO VAM Scarab title and brand, and you may see some pretty apparent similarities to Scarab Cycles’ branding.
In an official assertion, Scarab Cycles addressed the confusion.
“We’ve obtained messages from members of the media who assumed this was a collaboration. To be clear: this isn’t – and by no means was – a collaboration. Issue’s historical past of partnering with well-known artists and designers comparable to Paul Smith, David Millar, and Hatsune Miku has understandably led to this assumption, however Scarab Cycles just isn’t affiliated with Issue Bikes in any method.
“For the reason that brand and title haven’t been utilized to the product itself, we imagine it’s easy and cost-effective for Issue to right this error,” the Colombian model added.
“We stay optimistic that this difficulty may be resolved amicably in order that each manufacturers can proceed specializing in what we do finest: crafting distinctive bicycles for riders world wide.”
The moderately tame official response was supplemented with a extra sarcastic method on social media, with Scarab Cycles firmly marking its territory over the branding.
