The 2024 Paris Olympic Video games not solely captured the hearts of Canadians and observe and area followers, however the occasion additionally set a historic milestone in viewership. In line with a brand new unbiased analysis research by the Worldwide Olympic Committee (IOC), an estimated 5 billion individuals tuned in to observe the 18 days of competitors at Paris 2024, marking the highest-ever international viewers for an Olympic Video games.
A document 84% of the potential international viewers – round 5 billion individuals – adopted the Olympic Video games #Paris2024 in accordance with unbiased analysis performed on behalf of the IOC.
A abstract of the report that underlines the large success of the Video games: https://t.co/ECd0MDtEat pic.twitter.com/bjymJmjFqd
— IOC MEDIA (@iocmedia) December 5, 2024
This large attain underlines the success of the Paris Video games, with over half of the world’s inhabitants (8.2 billion) tuning in to witness the performances. The research additional estimates that they captured 84 per cent of the potential worldwide viewers (outlined as these aged 4 and over with entry to the Video games) for the occasion. This record-breaking viewership displays the rising international attraction and energy of sports activities to unite individuals from around the globe.
The Video games didn’t simply set data in TV viewership; the research says social media engagement noticed an unprecedented surge, with a 290 per cent enhance over Tokyo 2020. The IOC’s Olympic digital platforms and social media channels throughout TikTok, Instagram, X and Fb noticed a complete of 16.7 billion interactions.
With 28.7 billion hours of footage watched globally, the Paris 2024 Video games noticed a 25 per cent enhance in protection in comparison with Tokyo 2020, making these Video games the most-watched and engaged Olympics of all time.
There was additionally a 200 per cent leap in Web searches associated to Olympic sports activities and the Video games, with athletics, swimming, gymnastics and skateboarding being on the forefront of most-Googled occasions. Paris 2024 was historic for Canada, which achieved its best-ever summer time Olympics efficiency at a non-boycotted Video games, successful 27 medals, a formidable 5 of them in athletics.
The outcomes of the research not solely replicate the ability of the Video games to captivate a world viewers, however spotlight the rising affect of social media and its capability to form the worldwide sports activities panorama.