I consider this can fly: Pashley shifts up a gear with Roadfinder all-road and gravel bike launch


Pashley is launching Roadfinder, a line of 4 new drop bar bikes: one highway, a second ‘X’ gravel variant plus e-bike variations of each. It is a enormous deal for Pashley, a model beloved for its conventional flat bar commuter and purchasing bikes, most of which occupy the budget- to mid-end of the market. In distinction, the Roadfinder drop bar assortment is a reduce above, marrying a light-weight metal body, constructed with 3D printed components, to carbon wheels and digital groupsets from the likes of Shimano and SRAM. There’s even a mechanical Campy Ekar model.

Will the Roadfinder programme go the additional mile, heralding a profitable new period for Pashley? I consider it might. The initiative has been set in movement by CEO Andy Smallwood, who joined the corporate simply seven months in the past, and lead designer Jon Cumberbatch.

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