Did Van Rysel simply launch a brand new aero bike with out telling anybody?


Usually WorldTour tier bike launches contain one thing of a fanfare. Maybe we get invited out to a group camp, or a standalone launch the place the related bicycle press can take a look at out the brand new machine, normally with a few indentured skilled riders there to say the way it’s considerably higher than something they’ve ever ridden and that they can’t wait to experience it for the upcoming season.

Van Rysel, famed for its high-value bikes just like the RCR Professional, appears to have launched a brand new aero bike with no fanfare in any respect, hiding it inside a sub-page of its web site titled ‘prepared for 2025’, together with different such minutiae as a brand new color for the helmet – by the way a extra seen color seemingly in keeping with the explanations for the extra seen helmets on the new Ineos package – and a barely rehashed jersey design. In biking media phrases this can be a little like in The Hitchhiker’s Information to the Galaxy, whereby the plans for a brand new hyperspace bypass had been “on show within the backside of a locked submitting cupboard caught in a disused bathroom with an indication on the door saying ‘Watch out for the Leopard’.”

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