The Large Group — the mum or dad firm of Large, Liv, Momentum and Cadex— is ushering in a brand new period as its trailblazing Chairperson, Bonnie Tu, has stepped down from her submit after greater than 30 transformative years within the biking trade.
Large Group is the world’s largest bicycle producer, producing not solely the merchandise of its personal manufacturers but additionally these of quite a few different well-known bike manufacturers available in the market.
Tu, being on the helm of Large Group, was usually hailed as probably the most highly effective girl in bicycling. Now in her seventies, she leaves behind a legacy of innovation and empowerment, however she’ll proceed to lend her experience as a board member.
As of January 1, 2025, CEO Younger Liu has taken over as Chairman, and Chief Branding Officer Phoebe Liu has stepped into the function of CEO.
A Liv-ing Legacy
(Picture credit score: Large Group)
Bonnie Tu has made an enduring affect at Large Group, along with her tenure lauded as having been ‘pivotal’ within the firm’s operational growth and monetary technique.
As Chief Monetary Officer, Tu efficiently led Large’s IPO (Preliminary Public Providing) in 1994, which supplied the funds and stability obligatory for the group’s development.
In her function as Chairperson since 2017, Tu is credited for driving Large Group’s digital transformation and strategically increasing its manufacturing footprint exterior of Taiwan. By establishing services in Hungary and Vietnam, she’s mitigated commerce barrier dangers and bolstered the corporate’s provide chain resilience.
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Beneath her management, Large Group has seen vital development, with revenues reaching a file excessive of NT$92 billion (USD $2.8 billion) in 2022.
However Tu’s maybe most profound, and definitely private, achievement got here in 2008 when she based Liv, the world’s solely really ladies’s particular biking model.
Born from her personal frustration of being unable to seek out biking gear that match her whereas coaching for the 2007 Tour of Taiwan, Liv was Tu’s answer to altering not solely merchandise however your complete narrative for ladies in biking.
Liv doesn’t simply design bikes, gear and attire for feminine riders; it’s recognized for its dedication to involving feminine professionals at each stage of the design and engineering course of.
Over time, Liv’s affect has prolonged far past its merchandise. The model has constructed vibrant communities of ladies riders worldwide, championed higher feminine participation throughout all ranges of biking, and supported athletes and occasions on the worldwide stage. Liv’s bikes have carried among the sport’s best feminine cyclists—like Marianne Vos, Pauline Ferrand-Prévot, and Anna van der Breggen—to worldwide victories; it additionally sponsors the ladies’s WorldTour workforce Liv AlUla Jayco and Liv has been a proud associate of the Tour de France Femmes avec Zwift since its inception, sponsoring the Greatest Younger Rider classification.
“Her unwavering ardour remodeled the biking trade and empowered numerous ladies to chase their dream,” Liv stated in a Bonnie Tu appreciation submit on social media. “Bonnie didn’t simply lead an organization –she impressed a world motion.”
The brand new management
(Picture credit score: MAAP/Jayco AlUla)
Incoming Chairman Younger Liu has been with Large Group since 1990. He’s credited for establishing Large because the main bicycle model in China, and ’basically remodeling China’s biking tradition,’ in response to the model.
Since changing into CEO in 2017, Liu has pushed international gross sales and superior sustainability efforts by initiatives just like the Bicycling Alliance for Sustainability (BAS).
Newly appointed CEO Phoebe Liu has 20 years of expertise inside Large Group, serving in varied senior roles. Her experience spans international operations and branding, with a monitor file of fostering collaboration and innovation.
“It’s my honest hope that the brand new administration workforce will carry contemporary views and renewed vitality to the corporate. I’ve full confidence within the newly appointed management workforce to steer Large Group in direction of a affluent future,” commented Tu.