Crossroads Kitchen, the acclaimed Los Angeles-based vegan restaurant backed by musician Travis Barker, has expanded its attain by providing nationwide transport of its signature plant-based dishes. By means of a partnership with the gourmand meals supply service Goldbelly, clients throughout the US can now take pleasure in Crossroads Kitchen’s famend Mediterranean-inspired vegan delicacies from the consolation of their houses.
The nationwide transport menu consists of quite a lot of Crossroads Kitchen’s most celebrated dishes in make-at-home meal kits. Prospects can savor the hearty tagliatelle bolognese that includes a wealthy plant-based sauce, vegan hen scallopini, linguini with mushroom scallops, and recent rigatoni tossed in vodka sauce. For dessert, the restaurant’s macarons present a candy conclusion to the meal. The choices come as meals designed to serve 4 to eight individuals.
“America’s greatest vegan chef”
Chef Tal Ronnen, acknowledged by Oprah Winfrey as “America’s greatest vegan chef,” based Crossroads Kitchen in 2013 on the intersection of Melrose and Sweetzer in Los Angeles. The restaurant shortly gained recognition for its upscale ambiance and revolutionary plant-based menu, attracting a various clientele of vegans, flexitarians, and omnivores. It now additionally boasts places in close by Calabasas in addition to Las Vegas, NV.
Jakob Layman
“Introducing diners who will not be plant-based to our type of cooking is a extremely nice feeling. Oftentimes persons are dragged to the restaurant by a pal and don’t know what to anticipate, and it’s at all times the diehard carnivores who turn out to be long-time followers of our meals and regulars on the restaurant,” Ronnen beforehand informed VegNews.
The enlargement into nationwide transport displays the rising demand for high-quality plant-based eating choices. Based on suppose tank The Good Meals Institute, the U.S. marketplace for plant-based meals is value greater than $8 billion. Greater than 60 p.c of US households bought plant-based meals in 2023, just like the prior yr. Plant-based meals made up 1.1 p.c of complete retail meals and beverage greenback gross sales in 2023.
Vegan eating in Los Angeles
Los Angeles performs a key position in driving that shift. The town has been acknowledged as a main vacation spot for vegan delicacies, reflecting its various and revolutionary plant-based eating scene. The town boasts a wide selection of vegan eating places, from upscale institutions like Crossroads Kitchen, to informal spots equivalent to Monty’s Good Burger providing plant-based quick meals. The vegan eating platform HappyCow named Los Angeles the third greatest metropolis for vegan meals worldwide final month, following London and Berlin and beating out Portland, OR within the US.
Crossroads Kitchen
“2023 [to] 2024 have been difficult years for vegan companies, with a big drop in vegan eating places in lots of cities,” Eric Brent, founding father of HappyCow, mentioned in a press release. “This decline is partly as a consequence of elevated vegan choices at common eating places, resulting in extra competitors.”
He added, “Mixed with inflation, greater rents, and a decreased lunch crowd from distant work, these elements have created difficulties for vegan enterprise house owners who typically function on low margins and cling to pricey moral requirements. Nevertheless, demand for vegan choices and general visitors continues to develop strongly.”
Jimmy Cohrssen
Final month, Los Angeles hosted its first-ever Plant Based mostly Eating Month—a partnership between the local weather motion app Dashboard.Earth and the Plant Based mostly Treaty. Crossroads Kitchen was a featured restaurant within the marketing campaign, providing clients free appetizers for logging their meatless meals within the local weather app. “Crossroads Kitchen exists to show nobody has to decide on between scrumptious meals and doing good,” Ronnen mentioned about Crossroads’ involvement within the marketing campaign.
For extra plant-based tales like this, learn: