Throughout his early years within the NFL, quarterback Patrick Mahomes famously had a hole between his enamel. On Thursday, Align Know-how introduced that Mahomes has joined the main world medical gadget firm as its model ambassador, representing the Invisalign Smile Squad.
“After a few years of hypothesis, I figured it was lastly time to set the file straight, and lots of of you had been proper…I’m a proud person of Invisalign,” stated Mahomes. “As an athlete, I’m at all times targeted on optimizing my efficiency and well being, so when it got here time for me to decide on methods to enhance my smile, it was clear that Invisalign aligners had been the correct selection for me over conventional braces. I’m excited to formally be a part of Workforce Invisalign.”
Mahomes stated Invisalign helped him really feel “extra assured” with out the product being too apparent or impacting his every day life.
Launched in 2017, the Invisalign Smile Squad is one part of Align’s efforts to extend consciousness and educate mother and father, teenagers and adults about the advantages of Invisalign remedy.
What does the squad do?
By way of the Invisalign Smile Squad, Align collaborates with trusted regional and world influencers, together with athletes, to share their private Invisalign remedy journeys throughout their very own social media channels on platforms comparable to TikTok, Instagram, YouTube, Snapchat and others.
“The Invisalign Smile Squad was created to assist shoppers higher perceive the whole Invisalign remedy expertise in a really actual and relatable means,” stated Kamal Bhandal, Align Know-how vice-president, world model and Americas advertising. “We’re thrilled to welcome Patrick Mahomes to the squad to share his distinctive journey along with his followers. We’ve discovered that the genuine, private tales shared by the Invisalign Smile Squad go a protracted solution to addressing questions on beginning Invisalign remedy.”
Invisalign and athletes go a good distance. In 2021, Align Know-how partnered with U.S. Ski & Snowboard, making the Invisalign model the official smile of the Olympic nationwide governing physique of ski and snowboard sports activities in the USA.