The yr is ending with a string of notable concert events together with performances from Billie Eilish and Paul McCartney. Each Grammy-winning artists are integrating their plant-based life into their sold-out live performance experiences, providing followers a novel eating expertise together with the performances.
Eilish, who’s ending the North American leg of her Hit Me Arduous and Comfortable tour with a sequence of bought out exhibits on the Kia Discussion board in Inglewood, CA, all this week, is bringing a roster of vegan distributors alongside together with her. Los Angeles vegan burger chain Monty’s Good Burger, together with Vurger Guyz, Cinnaholic, and Recent Brothers might be providing vegan objects to concertgoers all week.
Apple Music
The Discussion board’s concessions may even be going meatless, providing attendees dishes together with vegan hen, Unimaginable burgers, and vegan sizzling canines, in addition to vegan treats together with mini Cinnaholic cinnamon rolls, brownies, and cookies.
Earlier this yr, Eilish promoted greater than 100 vegan eating places positioned within the host cities of her Hit Me Arduous and Comfortable tour to assist her followers discover plant-based meals choices earlier than or after the exhibits.
Unimaginable Meals
Eilish, a lifelong vegetarian and now vegan, has leveraged her affect to advertise points together with animal rights and environmental sustainability. In 2022, Eilish launched the local weather motion occasion Overheated, happening at The O2 enviornment in London. The occasion, which simply made its US debut in Atlanta, GA final month, options panel discussions, reside performances, and documentary screenings, overlaying matters corresponding to sustainable style, the advantages of a plant-based eating regimen, and greening practices within the music trade.
Paul McCartney brings Linda McCartney Meals to O2 Enviornment exhibits
Legendary rock icon Paul McCartney can be bringing vegan meals to The O2 enviornment. Concluding the European leg of his acclaimed Acquired Again tour, McCartney is spotlighting plant-based choices from Linda McCartney Meals, the label began by his late spouse and Wings bandmate, Linda McCartney.
Mary McCartney
The O2 Enviornment is about to supply a predominantly plant-based menu throughout these concert events, with a four-to-two ratio of vegetarian to meat choices in any respect meals stands. Concertgoers can look ahead to dishes corresponding to Linda McCartney’s Greatest Burger with chips, Korean hen bites with chips, Vegemince chili nachos, and vegan sausage corndogs with chips. Moreover, the Van on the Run meals truck, impressed by McCartney’s Band on the Run album, might be stationed exterior the venue, providing free samples of plant-based classics, together with Linda’s Greatest Burger and Mary’s Chili Non-Carne.
Rebecca Fairbairn, Head of Advertising and marketing at Hain Celestial Group, expressed enthusiasm concerning the collaboration.
“We’re excited to be taking up concessions inside the world for a celebration of music and plant-based dwelling. Whereas Paul McCartney has been inspiring generations by means of his music, Linda McCartney Meals, which is a part of Hain Celestial Group’s international household of manufacturers, has been pioneering plant-based dwelling for over 30 years so it is a excellent collaboration of our shared values,” she mentioned.
McCartney’s dedication to vegetarianism dates again to 1975, influenced by his late spouse, who was a passionate animal rights activist. Collectively, the couple grew to become pioneers in selling plant-based diets, with Linda McCartney Meals established in 1991 to supply a spread of vegetarian merchandise.
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